Today kicks off a 107-year-old tradition — the Pendleton Round-Up.
This rodeo, held in the western town of Pendleton, Oregon, began when a group of community and area leaders developed the idea of an annual event. It all started, really, with a successful 4th of July celebration in 1909 that included bronc riding, horse races, Indian dances, foot races and fireworks.
The Pendleton Round-Up was incorporated as a non-profit organization at the end of July in 1910. The legal name was the “Northwestern Frontier Exhibition Association.” The group decided to stage the event in September to allow the grain farmers time to complete their harvest and the ranchers time to make a late summer check-up on their grazing cattle.

The first Pendleton Round-Up was to be a frontier exhibition that brought the old west back to life and offered the crowd entertaining Indian, cowboy, and military spectacles, held in conjunction with the Eastern Oregon District Fair.

People responded so enthusiastically to the idea, special trains ran from Portland to Pendleton to make sure the “city crowd” could witness the event.
The stores in town closed for the first performance. In fact, so many people showed up at that first performance, workers jumped in after the rodeo and added an additional 3,000 seats to accommodate the crowds the next day. More than 7,000 people attended the first event (which far exceeded the number of people living in town at the time).
In just a few short years, the wooden grandstand and surrounding bleachers were completed, offering seating to more than 20,000 spectators.
Before women received the right to vote in Oregon, the Pendleton Round-Up gave them a chance to compete in a variety of events. In 1914, Bertha Blanchett came within a dozen points of winning the all-around title, right alongside the men.
Many famous names competed in the Round-Up arena including people like Slim Pickens, Hoot Gibson, Jackson Sundown, and Yakima Canutt (a stuntman who doubled for Clark Gable and John Wayne, to name a few).
Pendleton is home to the Umatilla Reservation and from that very first show in 1910, many Indians have participated in the event. There are Indian races at the rodeo, the special Happy Canyon pageant, and the Indian Village that is one of the largest in North America with more than 300 teepees set up annually.
Tribal members also ride into the arena before the Indian dancing at the rodeo (right before the bull riding) and wow spectators with their beautiful regalia, some that dates back more than a century.
There are unique facets to the Pendleton Round-Up that make it different from many rodeos. For one thing, the rodeo arena’s grass floor is one-of-a-kind in the world of rodeo, adding a unique challenge for competitors. It provides the largest barrel racing pattern on the professional rodeo circuit, too.
Also, the Pendleton Round-Up was the first rodeo to have rodeo royalty, beginning in 1910. Today, the queen and her court race into the arena, jumping over the fence surrounding the grassy expanse not once, but twice.
The first year of the rodeo also saw the introduction of the Westward Ho Parade, one of the longest non-motorized parades in the country. The parade tradition carries on today with entries from all around the region.
Since 1910, the Pendleton Round-Up has been a popular event. Other than two years it was not held during World War II, it has run continuously each September. Today, more than 50,000 attendees fill the bleachers to watch the four-day long event.
And on their lips, you’ll hear them shout the slogan that was first used in 1910…
Let’ Er Buck!
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Dally (Pendleton Petticoats, Book 8) is a sweet romance that encompasses the first year of the Pendleton Round-Up. In fact, the girl on the cover is one of the 2017 rodeo court.
I’m going to give three lucky winners a digital copy of Dally .
To enter for a chance to win, all you have to do is answer this question:
What’s your favorite rodeo event or thing to see in a parade?