Thank you so much for this opportunity to blog with you today. I am the Executive Producer for Reader Hook Productions and you can find us at www.readerhook.com . I want to talk a little about an option for promotion that appears to becoming more and more popular with writers… and that’s video.
The world of entertainment is exploding. Authors today must compete with movies, television and music that is now, thanks to devices like the i-phone, just as portable as a paperback. The number of books is also on the rise. Many authors are choosing the convenience of self publishing, and this has sent the number of books available to the public through the roof.
Creating a movie-like trailer for your novel can bring you new fans, push up your sales, and it can be fun. Putting together a promotion video can seem like a daunting task, but there are a few big mistakes that beginners make that if avoided can make the process a whole lot easier.
Lets start with 5 steps that will get you off on the right foot.
1.) Do Work and Re-work the script. A video is only as good as its script. Tap into your own skill as a writer to create a quick description of your book that will grab the viewer.
2.) Do Find the Right Look. Spend some time finding the right look for your video. Try for pictures or video that will fit both the time period and theme of you book. Here is one we did that I think has a good look:
3.) Do Pick Good Music. The right music can make an average video good, but the wrong music can ruin a great one.
4.) Do Ask for Help. Find someone with some video editing experience and ask for their help putting together your video. It could be the kid down the street or a professional video production house,. The point is the right advice could really add some energy to your video. Don’t be afraid to ask, but remember that you get what you pay for
5.) Do Have Fun. Look at the video creation process as another way to enjoy your writing. If you take the time to craft the right look and feel for your video, you will be much happier with the final product. Plus friends and fans will enjoy a video more when they know it has been made with love.
Now the 5 things to watch out for…
1.) Don’t Make it Too Long. Even the best videos can be killed by length. Short and sweet is the way to go. Try to hook the viewer quick, hit them hard and leave them wanting more. A good length to try and stick to is around one to two minutes.
2.) Don’t Underestimate a Good Voice. The right narrator can add life and pace to your video.
3.) Don’t Assume Anything. It is important to remember that the viewer will most likely know little to nothing about your book, so highlight the big themes of your story. Keep the script simple, and in the end your video will be more interesting.
4.) Don’t keep it to yourself. If you want the world to read your book, let the world see your video. There are several websites where you can post video for free. YouTube is the biggest but not the only one out there. It can also be a good idea to burn your video onto DVDs and pass them out to friends and fans. Here is a video Reader Hook did that is front and center on the client’s website: http://www.enjoyluxuryoflife.com/
5.) Don’t Forget the Details. Nothing is worse than a great video that leaves the viewer saying “Now what?”.
Remember to include the details of where and when the viewer can get your book. You may also want to include your own website or the website of your publisher near the end of the video. Here is one example of one we just did with lots of detail:
The bottom line is whether you do it yourself or with a little help, producing a video can be fun if you let it, and it can be a great way to pull in new fans.
Check out some of the latest videos from Reader Hook Productions at www.readerhook.com . Please shoot us an email if you have any questions, or you are ready to get started on your video.
Gook luck!



of Leland Stanford (1824-1893). Stanford wore such hats as 
However, he soon shortened it to Helios and became one of 

Scientific American and other prominent publications featured articles on Muybridge’s accomplishment. However, Stanford invited his close friend, horseman and medical physician


of ice in the winter and store them away underground or in some other manner that would ensure they would have ice available for most of the year.










That began to change when soldiers discovered how useful wristwatches could be in battle situations.
Officers in the South African Boer war (1899-1902) were among the first to use wristwatches extensively and the veterans were not afraid to sing their praises both during and after.
By the 1920s, wristwatches had become the most popular type of personal timepiece among both men and women.

Then of course, there’s always my toddling grandson about whom I can emote endlessly. And who I believe has romance cover-model potential in about twenty years.

But for the Balls, it wasn’t all about the jar. Frank, Edmund, George, Lucius and William Ball endowed a small college in
I finished a book yesterday! It’s a June Harlequin Historical for next year, and it’s tentatively titled Her Make-Believe Husband. I almost blogged about breweries in the 1800s, part of the research for my book, but then I decided to share how I celebrated last night. I bought five beachfront properties, a couple of mega casinos, fifty chain guns, a couple of getaway cruisers, and then I wiretapped the cops and robbed a couple of five-star hotels, putting them out of business. What a night.
I’m talking about a game, of course. Remember your first computer? If you can really stretch way back, you might remember when Apple came up with a few games on floppy disks and they were revolutionary! Schools even used Oregon Trail for the elementary kids.
I’m not a big game player, but I do go through periods where I play something to unstress, and it’s most often late at night. I didn’t realize until I asked around, but Facebook has a lot of game applications, like Poker, Risk and others. I have a friend who is addicted to Fashion Solitaire. Most of the kids I know play some type of online game, like Tunetowns, Millsbury, and of course the online pets.
You start out as a street thug and earn your way up by doing jobs and fighting other gangs. You buy property and getaway vehicles and earn loot in heists. I own more bulletproof vests and body armor than I will ever use in a lifetime.
The typewriter began at Kleinsteuber’s Machine Shop in Milwaukee, Wisconsin in 1868. A local publisher-politician-philosopher named Christopher Latham Sholes and his fellow workers spent hours tinkering on a machine to automatically number the pages in books. Someone suggested a similar device to print the entire alphabet. An article from Scientific American was passed around and a machine that printed the alphabet resulted. It even had the QWERTY keyboard we still use today. The prototype was eventually sent to Washington as the required Patent Model.
Remington and his sons were already in the sewing machine business, as well, and in fact the early typewriter models with stands look like sewing machines with the same iron scrollwork. The Remington type writing machine was first displayed to the public at the Philadelphia Exposition of 1876 along with Alexander Graham Bell’s telephone, Heinz Ketchup, the Wallace-Farmer Electric Dynamo, precursor to the electric light, and Hires Root Beer.


