Goodness, it’s February already! And that means Valentine’s Day is just around the corner. So, whether you love or loathe it, there’s no doubt it’s one of the most widely celebrated holidays in the world.
But how did we arrived at a holiday in the dead of winter, and symbolized by a chubby baby wearing a diaper carrying a bow and arrow, that will bring in revenue over $14.2 billion this year?
History
Valentine’s Day, also called St. Valentine’s Day or the Feast of St. Valentine, is celebrated annually on February 14th. It originated as a Western Christian feast day honoring one or two early Christian martyrs named St. Valentine and is recognized as a significant cultural, religious, and commercial celebration of romance and love in many regions of the world.
Formal messages or valentines, appeared in the 1500s, and by the late 1700s commercially printed cards were being used. The first commercial valentines in the United States were printed in the mid-1800s. Valentines commonly depict Cupid, the Roman god of love, along with hearts, traditionally the seat of emotion. Because it was thought that the bird mating season begins in mid-February, birds also became a symbol of the day.
Up until the end of the Civil War, men might shower their special lady with a card to express his sentiments.
A “window” valentine ca. 1864.
This card was called a “window valentine” because front flaps opened to reveal a hidden message or image.
Or if a fella was well-to-do, he would purchase “eating chocolates” for his sweetheart. Produced by Richard Cadbury, these chocolates were sold in beautifully decorated boxes that could be used again and again to store mementos, from locks of hair to love letters.
The Old West and Valentine’s Day
Once the war was over, many soldiers left the war-torn East for a new life in the West. So, if a man was lucky enough to have a wife or sweetheart in the far reaches of the frontier, what was available to him?
In lieu of tangible gifts, the suitor might present his lady with something of himself. A carefully handwritten love letter in his best penmanship was a gift many a lady would highly cherish.
Carving out a life in the West, many men acquired skills which came in handy when crafting a gift for his intended. Whether it was a hand-tooled leather sewing box, a wooden blanket chest, or a poem of his own creation, men in the West were determined to show their affection on Valentine’s Day by manufacturing something hewed by his own hands.
By the last decade of the 1800s, access to a mail-order catalog (Sears & Roebucks, Montgomery Ward, and Eaton’s in Canada) offered jewelry, hat pins, parasols, and rings to the man who had hard cash and the desire to impress his lady.
Today, as in the past, Valentine’s Day celebrations are as varied as the people planning them. However, in 1873, this advertisement in the Matrimonial Times actually occurred in San Francisco.
“Any gal that got a bed, calico dress, coffee pot and skillet, knows how to cut out britches and can make a hunting shirt, knows how to take care of children can have my services till death do us part.”
What women could resist an invitation so eloquently stated?!!!
Turning the clock back to the late 1950’s – early 1960’s…
I have such wonderful, vivid memories of Valentine’s Day in elementary school. A week before Valentine’s Day, every student would bring in a shoe box. During art class, we would decorate our boxes with crepe paper, hearts cut from red and pink construction paper, and paper lace doilies, making sure there was a large slit in the cover for all the Valentine cards we were sure to get. Ironically, most of the cards had a western cowboy/cowgirl theme! Do these look familiar to anyone?
For a chance to win a $5 Amazon gift card, share your comments about a favorite Valentine’s Day memory from your school days.