Elizabeth Arden changed the face of cosmetics in 1915, making makeup respectable in an age when it was considered tawdry. Arden and her company produced the red lipstick worn by suffragists on their 1912 march down Fifth Avenue, in New York City, and was heralded as one of the overall best-known American brands in the world by the 1930’s.
Although Arden cosmetics are still very popular today, one of my go to brands is Mary Kay. Mary Kay Ash of Hot Wells, Texas, was an executive in an era unfriendly to women in business, something I can attest, too! By the late 50’s, after being passed over for promotion yet again, she decided to create a paradigm shift for herself, and others like her, by creating a direct marketing company designed to resonate with the women that would become its sales force.
Today, Mary Kay Cosmetics is a global success by any measure…not just by the iconic pink Cadillacs awarded to top saleswomen.
Of interest, a museum is located in the company’s world headquarters in Dallas, Texas; thus, securing its place in history. Visitors can hear Mary Kay’s motivational speeches and enter the Keepers of the Dream Independent National Sales Director Hall of Fame. I, for one, had no idea she has a Hall of Fame for her sales ladies.
To be honest with you, although I love my Mary Kay cosmetics, for my foundation I still use Cover Girl and my hairspray is still AquaNet.
Covergirl is certainly a cosmetics leader, celebrates authenticity, diversity and self-expression through their makeup. Developed six decades ago, they opened up their flag-ship store in Times Square in New York City. They offer affordable and easily accessible makeup for all generations.
One of the interesting facts I found about them is that Covergirl, in 2018, became the largest makeup brand to be Leaping Bunny Certified by Cruelty-Free International, which means all of their products are certified cruelty free, regardless of where they are sold.
What cosmetic could you not do without?
To a lucky winner who leaves a comment, I will give you a choice between receiving a Bath and Body Works gift certificate or an eBook of my latest Kasota Springs Romance “Out of a Texas Night”.