I was pleasantly surprised to find a stunning vintage calendar in my mailbox the other day from Harlequin. Celebrating 60 years in the business, they compiled some of their covers in a glorious depiction of what those early days in publishing looked like.
Harlequin has made strides in the roles and relevance woman have played for the past 60 years. The covers are a reflection of the times and they depict the marvelous advances women have made over the past six decades.
My biggest “oh wow” moment came when I read the subtitles for some of these books. In the above cover titled Anna, the subtitle reads: “She lived like a wicked little animal.” Anneke De Lange 1952
Or “Men cast a net for her” in Virgin with Butterflies. Tom Powers, 1949
And “The private affairs of not-so-private secretaries” in Nine to Five. Harvey Smith, 1952
The books sold for 35 to 50 cents.
Harlequin sells over 4 books every second.
1 in every 6 books sold in North America is Harlequin/Silhouette
More than 1/3 of American females have read a Harlequin book at some time in their life.
I believe great covers sell the book. I’m sure back in those early days, these covers were controversial, the cutting edge in bookselling. I love a good cover, while I’m not a fan of sexy “clench” covers, I do like to see a man and woman interacting on the book. And for westerns, I love a “man only” cover.
Suite Reading and Happy Trails!
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