In the writing world we talk about 30 word pitches or one sentence pitches—called ‘loglines’. Your book boiled down to one or two sentences.
But there’s also something called ‘taglines’. This is less of a pitch than a really short hook.
The last man on earth is not alone. I Am Legend
Her heart is tied to a youthful vow…but can true love set it free?…from A Heart Revealed by Julie Lessman
When romance calls will she choose to answer?…from When Love Calls by Lorna Seilstad
Seth Kincaid remembers almost everything…except getting married…from Over the Edge by Mary Connealy
Outlaws and in-laws face off on the Texas frontier…from Petticoat Ranch by Mary Connealy
The log lines or 30 word pitches are more straightforward and not as much fun.
Here are a few to compare.
TITANIC Logline…A young man and woman from different social classes fall in love aboard the ill-fated voyage of the Titanic.
Tagline… Collide with destiny
I am Legend logline…A terrible virus has spread across the planet and turned the human race into bloodthirsty monsters. Mankind’s only hope for survival is scientist Robert Neville (Will Smith), the one person left unaffected by the epidemic. When he’s not fighting for his life against the hordes of the infected, Neville searches for a cure to reverse the virus’s effects — all the while battling his own doubt and despair as he spends every day alone.
Tagline …The last man on earth is not alone.
Jurassic Park – Logline…Two scientists visit a theme park with dinosaurs until the power fails and the dinosaurs get out and wreak havoc.
Tagline… An adventure 65 million years in the making.
The loglines are kinda blah but they really do describe the movies/books. Taglines are really fun. Really memorable.
A few more fun ones…Houston We Have a Problem; Who ya gonna call?; Life is like a box of chocolates…you never know what you’re gonna get.
Can you think of any from movies or books? Or write your own?
Any comments gets your name in drawing.