Thank you so much for this opportunity to blog with you today. I am the Executive Producer for Reader Hook Productions and you can find us at www.readerhook.com . I want to talk a little about an option for promotion that appears to becoming more and more popular with writers… and that’s video.
The world of entertainment is exploding. Authors today must compete with movies, television and music that is now, thanks to devices like the i-phone, just as portable as a paperback. The number of books is also on the rise. Many authors are choosing the convenience of self publishing, and this has sent the number of books available to the public through the roof.
Creating a movie-like trailer for your novel can bring you new fans, push up your sales, and it can be fun. Putting together a promotion video can seem like a daunting task, but there are a few big mistakes that beginners make that if avoided can make the process a whole lot easier.
Lets start with 5 steps that will get you off on the right foot.
1.) Do Work and Re-work the script. A video is only as good as its script. Tap into your own skill as a writer to create a quick description of your book that will grab the viewer.
2.) Do Find the Right Look. Spend some time finding the right look for your video. Try for pictures or video that will fit both the time period and theme of you book. Here is one we did that I think has a good look:
3.) Do Pick Good Music. The right music can make an average video good, but the wrong music can ruin a great one.
4.) Do Ask for Help. Find someone with some video editing experience and ask for their help putting together your video. It could be the kid down the street or a professional video production house,. The point is the right advice could really add some energy to your video. Don’t be afraid to ask, but remember that you get what you pay for
5.) Do Have Fun. Look at the video creation process as another way to enjoy your writing. If you take the time to craft the right look and feel for your video, you will be much happier with the final product. Plus friends and fans will enjoy a video more when they know it has been made with love.
Now the 5 things to watch out for…
1.) Don’t Make it Too Long. Even the best videos can be killed by length. Short and sweet is the way to go. Try to hook the viewer quick, hit them hard and leave them wanting more. A good length to try and stick to is around one to two minutes.
2.) Don’t Underestimate a Good Voice. The right narrator can add life and pace to your video.
3.) Don’t Assume Anything. It is important to remember that the viewer will most likely know little to nothing about your book, so highlight the big themes of your story. Keep the script simple, and in the end your video will be more interesting.
4.) Don’t keep it to yourself. If you want the world to read your book, let the world see your video. There are several websites where you can post video for free. YouTube is the biggest but not the only one out there. It can also be a good idea to burn your video onto DVDs and pass them out to friends and fans. Here is a video Reader Hook did that is front and center on the client’s website: http://www.enjoyluxuryoflife.com/
5.) Don’t Forget the Details. Nothing is worse than a great video that leaves the viewer saying “Now what?”.
Remember to include the details of where and when the viewer can get your book. You may also want to include your own website or the website of your publisher near the end of the video. Here is one example of one we just did with lots of detail:
The bottom line is whether you do it yourself or with a little help, producing a video can be fun if you let it, and it can be a great way to pull in new fans.
Check out some of the latest videos from Reader Hook Productions at www.readerhook.com . Please shoot us an email if you have any questions, or you are ready to get started on your video.